A+Akron Lock-up featuring the A in blue with white outline above AKRON wordmark in blue on gold background. In early May 2022, Akron Athletics unveiled its new principal logo, a modern, stylized A and a companion version that also incorporates the name Akron, showcasing the University as a prominent NCAA Division I program. The new design is the anchor in a comprehensive and unified UA Athletics visual brand identity that features a bold and distinctive primary letterform. It also subtly includes a Z within the design. The Department of Athletics engaged Joe Bosack & Co., an experienced sports design consultancy, to design the new primary logo, word marks, and uniform and facility applications.