One-color Campbell wordmark in orange. The custom typography features the same hump characteristic of the dromedary Camel. On July 1, 2023, Campbell University Fighting Camels unveiled their new visual identity. The new visual identity includes new logos and word marks, a simplified color palette, and official typography fonts, an evolution of Campbell University Athletics, reflecting the strength and resiliency of the Fighting Camel, while honoring both the past and present. Specifically, the new visual identity is as distinctive and unique as the Fighting Camel moniker, communicating a sense of strength and bold simplicity, designed to function across all licensing, linear, and digital applications. Campbell last updated its primary athletics look in 2008. During the process, CU Athletics partnered with industry-wide respected veteran in brand design and strategy Joe Bosack & Co., which has worked with the NCAA, as well as numerous universities.